Congratulations on scoring a great interview to kick start your publicity campaign!
This valuable time will get you in front of the precious eyeballs, and ears of people, most of whom are interested in what you have to say. And, after a few minutes they’ll know about you, be informed about your topic, and what it is you want them to do.
Then, hopefully the magic of word of mouth will happen.
To secure the interview you would have spent time crafting your pitch before contacting targeted media to pitch your story angle.
As there’s not much point pitching a romance novel to a reporter who covers fishing, having a select contact list increases your chances of nabbing an interview.
To get the attention of the right media people, it comes down to telling them what they want to hear…is your story the right fit for their audience?
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