Basis raises $11.5M for health-tracking wristwatch, adds Deepak Chopra to advisory board


Gigaom

As health-tracking companies battle it out for consumers’ hearts and minds — and wrists — Basis Science has announced that it has raised $11.5 million for its own sensor-based band that monitors a variety of health indicators.

The Series B round was led by Mayfield Fund and included existing investors, DCM and Norwest Venture Partners. Basis said that Tim Chang, Managing Director at Mayfield, joins its board of directors and technology analyst and active digital health investor Esther Dyson and healthy living expert Deepak Chopra join its advisory board.

With the new funding, CEO Jef Holove said the company will focus on hiring, especially seeking expertise in cloud services, hardware and software, and scaling its manufacturing.

The new funding comes as interest in consumer health tracking devices, particularly those that worn on the wrist, is ballooning. Users can choose from the Nike Fuelband (s NKE) to the Jawbone Up to the

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