Survey says: People start caring about internet on their TVs, but price trumps everything


Looks like consumer electronics makers may owe Netflix (S NFLX) a few favors: Consumers are finally beginning to care about Smart TVs, with 30.7 percent of people in the market for a new TV with internet connectivity, according to the latest IHS Smart TV Consumer Survey. Twelve months ago, that number was still at 18.1 percent.

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There is also a significant growth in the interest for 3-D, but it’s still a less important feature than connectivity. A year ago, only 6.6 percent of potential TV buyers were looking to buy a 3-D TV. Now, it’s 18.8 percent.

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However, it’s worth pointing out that size is still one of the biggest drivers, and that price matters more than it did just 12 months ago. 53 percent of consumers who want to buy a new TV now say that the price tag is a main purchase driver. That’s up from 27.9 percent 12…

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